賴文仁老師的個人學堂與生活札記

Personal Data

Name:	賴文仁
Department:	朝陽科技大學 / 休閒事業管理系 [elearning courses]
Research:	商業遊憩研究 Commercial Recreation Studies, 節慶與特別活動研究 Festivals and Special Events Studies, 觀光人類學 Anthropology of Tourism, 觀光社會學 Sociology of Tourism
Contact Information:	www.cyut.edu.tw/~andylai

Self-Introduction

25年前，賴文仁老師就讀大學時，看好觀光服務業發展，決定選擇當時被朋友譏為“吃喝玩樂” 的觀光事業學系就讀，他們大概沒有意料到現在唸這門非常熱門，連政府都非常重視，因為在地的休閒產業是不會出走大陸的產業之一，行政院也“發動” 所謂的「觀光客倍增計畫」地全力的發展觀光事業的人力資源及開發經營。

賴老師二十餘年來優遊於觀光產業界與學術界，彷若「三明治」職業生涯“允文允武” 地發展，曾在高職教書，並在飯店、俱樂部、休閒公司與主題樂園等休閒、餐旅業歷練，現在則在休閒事業教育界服務。

Education

Work Experience

Publication

Paper

1.	Lai, Andy W. J., "An old asset, a new market: The new definition for festivals of the cultural heritage tourism.," Journal of Penghu Institute of Technology 3, 2000.
2.	Lai, Andy W. J., "The proper designed pedestrian amenities and relevant facilities for casual at the open spaces among business districts: A study on environmental psychology for urban open space.," Journal of Penghu Institute of Technology 2, 1998.
3.	Lai, Andy W. J., "Marketing festivals in Taiwan to international communities: A case study of target market analysis in California in the United States.," Journal of Penghu Institute of Technology 1, 1997.
4.	Lai, Andy W. J., "A change of spatial settings can shift one’s states of mind: A study on environmental psychology for man-made recreational places.," Journal of Penghu Institute of Technology 1, 1997.

Domestic Paper

1.	賴文仁, "觀光列車套裝旅遊服務滿意度之研究," 2005區域產業發展與人文科技論壇研討會論文集, 2005.

Book and Report

1.	賴文仁, "休閒事業行銷管理," , 2008.
2.	賴文仁, "遊憩資源管理：「天人合一」—資源與活動供需管理," , 2006.
3.	賴文仁, "導覽解說," , 2005.
4.	陳惠美、黃志成、賴文仁, "帛琉觀光可行性研究," , 財團法人國際合作發展基金會委託中華民國戶外遊憩學會, Apr, 2002.
5.	賴文仁, "行銷管理—餐旅服務業行銷管理," , 2002.
6.	賴文仁, "有意義的休閒體驗，從體認休閒教育做起－自我教育終身學習," , 社教機構終身學習節-與世界接軌. 2002：「英文俚諺語」及「優雅語言、旅遊及國際禮儀」專輯, 2002.

Other

1.	Lai, Andy W. J., "Marketing Cultural Tourism in Taiwan through the Use of Festivals and Special Events: The Lantern Festival.," , 1995.
2.	賴文仁, "海濱休閒區行銷策略," 觀光系刊 16, 1991.
3.	賴文仁, "渡假中心附設集會場所之分析," 觀光系刊 15, 1990.
4.	賴文仁, "台灣休閒產業趨勢與分析," 東方青年 60, 1990.
5.	賴文仁, "公關業如何開發觀光市場," 觀光系刊 14, 1989.
6.	賴文仁, "速食業行銷企劃," 東方青年 59, 1989.
7.	賴文仁, "英國市場行銷術:針對目標市場–英國做行銷推廣策略之研究," 觀光系刊 13, 1988.
8.	賴文仁, "對我國觀光教育的探討," 觀光系刊 12, 1987.