Strength: First, you speak fluently. Second,
the PPT designed professional in the part of method. Third, you answer the
Weakness: First, the PPT’s words are
covered on slide 9, 17 to 21, and 24. Second, you could more body language with
audiences. Third, you could put the slide number.
Question: Does any factors influence the
☞ Strength part:
(1) PPT design
is related to your topic
(2) You speak
clear and fluently
(3) Good time
(1) Be confident and don't be too nervous!
(2) You can
give us more eye contact.
attention to your intonation~~~~~
What is anagram?
1. S: Your presentation is fluent. You use intonation to stress important points. The PPT is well-structured, for example, showing the background, purpose, and research questions of this paper on slides 4,5, and 6, respectively. In addition, you show the correspondence between literature review and hypotheses on slides 7 thru 10. You also keep good eye contact with the audience.
2. The PPT can be marked with page number to make it easier for the readers to identify.
3. Question: Where do the participants come from? What is the population?
to maintain the relationship between boss and customers? Give examples please.
You question is involved loyalty,
which is not the field of my study..
But appropriate discount and good
interaction between retailers and consumers are some of the way to sort it.
: What is "self-related" means ? would you explain more ?
Self-related is an adjective,
which means consumers themself involve the process of shopping, and the process
matters to them.
- What is 2x2x2 design? What is three-way-full-factorial?
Mood (good & bad) - Involvement
(high & low) – Quality of shopping experience (high & low) => 2x2x2
do you relate the findings to your own research?
Are there any limitation in this research?
authors didn’t mention the limitation, but I did find the disadvantage about written
scenario approach that is possible demand effects (if subjects guess the
hypotheses under study) and loss of isomorphism with reality. The latter
problem has been examined in several contexts to show that role plays can have
substantial real world validity.
Does any factors influence the shopping intention?
The factors could be the stars in
the sky, but this study took mood, involvement, and shopping experience are some
of the factors.
What does mean “anagram” on slide 13? Could you give an example?
What is anagram?
An anagram is a type of word play, the result of
rearranging the letters of a word or phrase to produce a new word or phrase,
using all the original letters exactly once; for example, orchestra can be
rearranged into carthorse.
What are possible moderated variables affecting the result of the study?
The effect of
mood on shopping intentions was moderated by the level of involvement, as shown
in its interaction with both involvement and with shopping experience. Mood reveals
itself if consumers are involved in a shopping experience but not if they are
uninvolved, and when the experience is a good one but not when it is bad.
Can you show us one of the scenarios in this study?
It is in the Appendix.
Involving, Good Experience Scenario
You have arranged
with a friend to go to lunch but since you have time to spare before you meet
your friend, you decide to stop at a new department store on the way—one you
have never been to. You want to exchange some slacks which you recently
purchased at another outlet of the store. Also, you want to buy a few other
items you need (socks and a shirt) in the same department where the slacks will
be returned. The slacks need exchanging because the zipper broke after you had worn
them a few times and before they were washed. After parking and entering the
store, you go straight to the department to exchange the slacks before you do your
other shopping. On your way, you see that this is quite a nice store, well laid
out with a good variety of high quality, reasonably priced, merchandise. Once
in the slacks department you go to the sales/ service desk, attended by a
younger male salesclerk. You explain about the broken zipper and you comment, "They
haven't even been washed yet, as you can see." Hearing your explanation,
the clerk is polite and sympathetic as he says, "I am sorry you had this
trouble. These have been wonderful slacks for us and this shouldn't have
happened. I'll get another pair for you right away." Within a minute he is
back and shows you the replacement pair of slacks for your approval places them
in a new bag and says sincerely, "Is there anything else?" You glance
at your watch and see that you have at least a half hour to do your shopping
before you leave the store for lunch.
Are all hypotheses supported?
hypotheses 1 and 3 are not supported; contrarily, hypotheses 2, 4, and 5 are.
Did the author mention that if a customer has bad shopping experience, what the
most irrational reaction would he or she do?
author didn’t mention that because this study was focusing on the report to
clerk’s attitude from consumers..
Where do the participants come from? What is the population?
concluded that the procedure part mentioned that it is one of the professors
here in the college which means that it is the students in the college, Brigham
H3, the interaction of mood and store experience is not significant, in your
opinion, what's the factor influence the result?
is caused by the failure of mood-protection mechanisms during the bad store
experience, or by the negative experience causing a deterioration of positive mood,
This study was talking about the
mood, but emotions could be so many types, so I will focus on certain emotions
for my further study.