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Position: 黃俊明 > 未分類
Steve Jobs名言錄
by 黃俊明 2011-10-30 17:46:41, Reply(0), Views(2437)
2011105Apple執行長Steve Jobs與世長辭。他的聰明才智、熱情和活力,是無數創新的泉源,也豐富和改善我們所有人的生活Steve Jobs的名言亦是令人再三咀嚼回味,讓我們再次review Steve Jobs的歷史名言……

"Stay hungry, stay foolish."
常保飢渴求知,常存虛懷若愚。

"We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream."(來自麥金塔電腦發表時的訪談內容,1984
我們常與心中的願景賭博著。我們寧願不做那些跟風的產品,那就留給其他公司做吧。對我們來說,那總是我們的下一個夢想。

"If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years."(當時正值麥金塔電腦與執行微軟DOS系統的IBM-compatible電腦的對峙時代,1987
如果,因為某種原因我們做了一些重大錯誤決定,而導致IBM贏了,這會使我感覺我們將進入長達二十年的電腦黑暗時代。

"Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?"(這是在蘋果電腦創辦初期,當Steve Jobs想要說服並挖角當時擔任百事可樂的副總裁的John Sculley能前來擔任蘋果CEO時所說的話,1987
你想要花費你的餘生在賣糖水,還是想要有一個改變世界的機會?

"It's more fun to be a pirate than to join the navy."1997
當海盜比加入海軍更加的有趣。

"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."1989
你不能詢問顧客,他們想要什麼新產品,然後嘗試給出他們所想要的。而是當你創造出顧客所要的產品時,他們就會想要擁有這個新玩意了!

"What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds."1991
在我看來,電腦是人類歷來發明的最重要工具,從此讓我們的心智騎上腳踏車

"Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me."(這是在比爾蓋茲與微軟成功達成初步成就時,Steve Jobs在華爾街日報上的發言,1993
成為墳墓裡最有錢的人對我來說並不重要,能夠在夜晚準備躺下睡覺時,能對著自己說出一句「我們真的做了一些美好的事」,對我才是有意義的。

"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."1998
我們很難跟隨焦點團體裡的意見來設計產品。因為很多的時候,人們並不知道他們想要的是什麼,直到你將產品放到他們的眼前。

"I would trade all of my technology for an afternoon with Socrates."2001
我願意用我所有的科技去換取和蘇格拉底相處的一個下午。

"We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.2004
在我們認為,你的腦袋在你看電視的時候都是關著的。但當你想讓你的腦袋運作時,你就會打開電腦。

"I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next."2006
我認為,當你做了一些事,且結果還不錯的時候,你應該要繼續讓更多美好的事發生,而不是在其中沉溺太久。只要想著,「下一個,會是什麼?」

接著是Steve Jobs 2005年在史丹佛大學的著名演講中,他所分享的...

"I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something." 如果我每天早晨站在鏡子前問自己:「如果今天就是我生命的最後一天,我還會想去做我今天預計要做的事嗎?」如果這個答案是「不」且維持了一陣子,那麼我就需要做些改變了。

"I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. "
在我被蘋果解雇的當時,我並沒有這樣的遠見。但事實證明,這可能是對我來說發生在我身上最棒的事!

"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.They somehow already know what you truly want to become. Everything else is secondary."
你的時間有限,所以不要浪費時間為別人而活。不要被教條所限,那也就是活在別人的觀念裡。不要讓別人的意見左右自己內心的聲音。最重要的是,勇敢的去追隨自己的心靈和直覺,只有自己的心靈和直覺才知道你自己的真實想法,其他,一切都是次要。

"Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life."
記得自己就快要死了的這件事,是我所遇過能幫助我作下人生重大決定的最好工具。

"So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
所以,你必須要相信你生活當中的每個重要時間點都會與你的未來有關。你必須要相信一些事,可能是你的直覺、命運、人生、因果報應或是其他的,但無論如何,這個方式從來沒有令我失望,而是讓我的生命更加與眾不同。

"The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it."
想要做出一番偉大事業的唯一道路,就是要愛你所做。如果你還沒有找到,那麼持續地尋找吧!不要停滯下來。跟隨你自己的心,當你找到的那一刻,你會知道的。

傳奇偉大的Steve Jobs2011105,離我們而去。無論你相信與否,讓咱們用當初他在WWDC 2005當時宣布麥金塔電腦將要使用Intel所提供的處理器時所說的話,來做個結束。

"Yes, it's true."
沒錯,這是真的。

【以上節錄:http://en.wikiquote.org/wiki/Steve_Jobs

All I want to say is “iSad”.

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